Tobacco products

What is tobacco smoke?

Tobacco smoke is an extremely complex mixture of at least 4,000 known constituents which are either in tobacco or created when a tobacco product is burned.

What is tar?

Tar is not present in tobacco, but arises from tobacco being burned. It is defined as the fraction of smoke collected on a filter pad in the laboratory under specified conditions.

What is nicotine?

Nicotine is a substance which occurs naturally in the tobacco plant and becomes a constituent of tobacco smoke. It can be found in other plants, although at much lower levels than in tobacco.

How are tar and nicotine measured?

A laboratory smoking machine is used to 'smoke' a number of cigarettes by an internationally recognised standard method.

The smoke from cigarettes contains many tiny particles which are collected on a special filter pad. The residue of particles on the pad, including nicotine and water, is measured.

The nicotine and water are then extracted and measured. The tar yield for printing on the cigarette pack is calculated by subtracting the amounts of nicotine and water from that originally collected on the filter pad.

What are cigarette ingredients?

Some ingredients may be added to tobacco products during manufacture for various reasons. Flavourings and other ingredients typically used in food are included in some brands to contribute to their individual distinctive taste or aroma. We do not add anything to our products in order to make it more difficult to stop smoking, or to make them attractive to children.

The term ingredient also applies to substances in non-tobacco materials used to make a cigarette. These include the cigarette paper, the adhesive that seals the paper, and the inks that colour the tipping.

It is our policy to assess the appropriateness and acceptability of all ingredients prior to use. We have procedures in place to ensure that only internally approved ingredients are used in the manufacture of our products.

A number of governments regulate the ingredients which may be added to tobacco products and we comply fully with those regulations. Even in countries where no regulations exist, we make sure that we conform to similar standards.


We continue to build on our strong market shares in mature markets whilst increasing our share of growing emerging markets.

Our key growth regions are the European Union, USA, Eastern Europe, Africa and the Middle East and Asia.