Corporate Culture

We take great pride in being a developing global organisation that continues to encourage a friendly working atmosphere. This approach dates back to our roots as a family business in the 18th century.

We have a loyal and highly motivated workforce and place a strong emphasis on maintaining high ethical standards in all of our business activities. We also continue to stand up for the freedom of adults to enjoy smoking.

Our success is as much about our people as it is about our products and markets. We employ around 38,000 people. We look after them and value them for their individuality and diversity, their integrity, and their hard work.

Our culture is one that encourages innovation and rewards performance.

Our people are encouraged both to develop as individuals and to co-operate for the greater good of the business, sharing information and resources. It is a team effort where autonomy and personal responsibility are encouraged – individual decisions matter because they play a key role in our future success.

We say: ‘We work as one team for the good of the whole business’

We mean: Both as individuals and as team members, we work to   deliver excellent financial results through outstanding business performance.

We say: ‘We are a responsible company, pursuing high standards in everything we do.

We mean: We understand our responsibilities in working for a high profile and controversial industry. We are proud of, and will protect our reputation for, openness and honesty in how we conduct our business. In all our business dealings we will act with integrity to achieve our goals.

We say: We deliver high quality products to ensure customer satisfaction’

We mean: Our focus on manufacturing and sales excellence and our high standards of support ensure we give the best products and service to all our customers and consumers.