Imperial Tobacco in Azerbaijan

The Imperial Tobacco company holds on 42.5% share (according to AC Nielsen, October 2011) in Azerbaijan's tobacco market which makes the company the leader of the market.

Imperial Tobacco's representative office has been officially functioning in Azerbaijan since 2003 and was registered through the Germany branch of Reemtsma Cigarettenfabriken GmbH.

Imperial Tobacco products have been selling in Azerbaijan since 1998 in cooperation with the distributor company Imeks, which in turn is the only long-term partner of Imperial Tobacco in Azerbaijan.

Imperial Tobacco's brand portfolio embraces all cigarette formats and price segments existing in Azerbaijan’s tobacco market.

The company produces and presents its distinguished international brand names such as Davidoff, West, R1, Imperial Classic, Prima Lux, Maxim and others. The West brand family, among all, is the leader in Azerbaijani tobacco market with a 20.52% share (according to AC Nielsen, October 2011).

Imperial Tobacco is also the incontestable leader with regard to the general Slims cigarette format in Azerbaijan:

  • KS SSL – 12,05% (according to AC Nielsen, October 2011)
  • Slims – 12,51% (according to AC Nielsen, October 2011)

The total number of cigarette brand families represented by Imperial Tobacco in Azerbaijan is 15: Davidoff KS SSL, Davidoff PL, Davidoff Slims, R1 Slims, R1 X-slims, West KS, West KS SSL, West SSL, West Slims, Prima Lux Slims, Maxim Slims, Classic KS, Classic Slims, Classic KS SSL, and Brilliant KS.

The total number of the Imperial Tobacco company's account units or separately presented packs in Azerbaijan is 37 units/packs/SKU.